Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customized experience. We generally use personal information to create, develop, operate, deliver, and improve our Services, content and advertising; and for loss prevention and anti-fraud purposes.
We may use this information in the following ways:
1. To maintain legal and regulatory compliance
Most of our core Services are subject to laws and regulations requiring us to collect, use, and store your personal information in certain ways. For example, ATTLAS EXCHANGE must identify and verify customers using our Services in order to comply with anti-money laundering laws across jurisdictions. This includes collection and storage of your photo identification. In addition, we use third parties to verify your identity by comparing the personal information you provide against third-party databases and public records. When you seek to link a bank account to your ATTLAS EXCHANGE Account, we may require you to provide additional information which we may use in collaboration with service providers acting on our behalf to verify your identity or address, and/or to manage risk as required under applicable law. If you do not provide personal information required by law, we will have to close your account.
2. To enforce our terms in our user agreement and other agreements
ATTLAS EXCHANGE handles sensitive information, such as your identification and financial data, so it is very important for us and our customers that we actively monitor, investigate, prevent, and mitigate any potentially prohibited or illegal activities, enforce our agreements with third parties, and/or prevent and detect violations of our posted user agreement or agreements for other Services. In addition, we may need to collect fees based on your use of our Services. We collect information about your account usage and closely monitor your interactions with our Services. We may use any of your personal information collected for these purposes. The consequences of not processing your personal information for such purposes is the termination of your account.
3. To detect and prevent fraud and/or funds loss
We process your personal information in order to help detect, prevent, and mitigate fraud and abuse of our services and to protect you against account compromise or funds loss.
4. To provide Attlas Exchange's Services
We process your personal information to provide the Services to you. For example, when you want to store funds on our platform, we require certain information such as your identification, contact information, and payment information. We cannot provide you with Services without such information. Third parties such as identity verification services may also access and/or collect your personal information when providing identity verification and/or fraud prevention services.
5. To provide Service communications
We send administrative or account-related information to you to keep you updated about our Services, inform you of relevant security issues or updates, or provide other transaction-related information. Without such communications, you may not be aware of important developments relating to your account that may affect how you can use our Services. You may not opt-out of receiving critical service communications, such as emails or mobile notifications sent for legal or security purposes.
6. To provide customer service
We process your personal information when you contact us to resolve any questions, disputes, collect fees, or to troubleshoot problems. Without processing your personal information for such purposes, we cannot respond to your requests and ensure your uninterrupted use of the Services.
7. To ensure quality control
We process your personal information for quality control and staff training to make sure we continue to provide you with accurate information. If we do not process personal information for quality control purposes, you may experience issues on the Services such as inaccurate transaction records or other interruptions.
8. To ensure network and information security
We process your personal information in order to enhance security, monitor and verify identity or service access, combat spam or other malware or security risks and to comply with applicable security laws and regulations. The threat landscape on the internet is constantly evolving, which makes it more important than ever that we have accurate and up-to-date information about your use of our Services. Without processing your personal information, we may not be able to ensure the security of our Services.
9. For research and development purposes
We process your personal information to better understand the way you use and interact with Attlas Exchange’s Services. In addition, we use such information to customize, measure, and improve Attlas Exchange’s Services and the content and layout of our website and applications, and to develop new services. Without such processing, we cannot ensure your continued enjoyment of our Services.
10. To enhance your experience
We process your personal information to provide a personalized experience, and implement the preferences you request. For example, you may choose to provide us with access to certain personal information stored by third parties. Without such processing, we may not be able to ensure your continued enjoyment of part or all of our Services.
11. To facilitate corporate acquisitions, mergers, or transactions
We may process any information regarding your account and use of our Services as is necessary in the context of corporate acquisitions, mergers, or other corporate transactions. You have the option of closing your account if you do not wish to have your personal information processed for such purposes.
12. To engage in marketing activities
Based on your communication preferences, we may send you marketing communications (e.g. emails or mobile notifications) to inform you about our events or our partner events; to deliver targeted marketing; and to provide you with promotional offers. Our marketing will be conducted in accordance with your advertising marketing preferences and as permitted by applicable law.
13. For any purpose
|Personal Information Category (see “The Personal Information We Collect” heading above for more information)||Sources of Personal Information||Purpose of Collecting Personal Information||Disclosure of Personal Information (see “Why We Share Personal Information With Other Parties” heading below for more information)|
|(A) Identifiers such as Personal Identification Information||Information you provide us; Information collected from third parties||Sections 1, 2, 3, 4, 5, 6, 8, 9, 11, 12||Third party identity verification services; Financial institutions; Service providers; Professional advisors|
|(B) Customer records such as signature||Information you provide us; Information collected from third parties||Sections 1, 2, 5, 6, 11||Third party identity verification services; Financial institutions; Service providers|
|(C) Protected classifications under California and federal law, including gender, age and citizenship||Information you provide us; Information collected from third parties||Section 1||Third party identity verification services; Professional advisors|
|(D) Commercial information such as records of services purchased, obtained, or considered||Information you provide us; Information we collect from you automatically; Information collected from third parties||Section 3, 4, 5, 6, 8, 9, 10, 11, 12||- Third party identity verification services; Financial institutions; Service providers; Professional advisors|
|(E) Biometric information||Information you provide us||Section 1||Third party identity verification services; Financial institutions|
|(F) Usage Data||Information we collect from you automatically||Sections 2, 3, 4, 6, 7, 8, 9, 10, 12||Third party identity verification services; Service providers; Professional advisors|
|(G) Online Identifiers||Information we collect from you automatically||Sections 1, 3, 9, 12||Third party identity verification services; Service Providers|
|(H) Sensory data, such as audio, electronic, visual information||Not collected||Not applicable||Not applicable|
|(I) Professional or employment-related information||Information you provide us; Information collected from third parties||Sections 1, 12||Third party identity verification services; Service providers|
|(J) Inferences about preferences, characteristics, predispositions, etc.||Information you provide us; Information we collect from you automatically||Sections 9, 10, 12||Service providers; Professional advisors|
We will not use your personal information for purposes other than those purposes we have disclosed to you, without your permission. From time to time, and as required under the applicable law, we may request your permission to allow us to share your personal information with third parties. You may opt out of having your personal information shared with third parties, or allowing us to use your personal information for any purpose that is incompatible with the purposes for which we originally collected it or subsequently obtained your authorization. If you choose to so limit the use of your personal information, certain features or ATTLAS EXCHANGE’s Services may not be available to you.